Sunday, February 18, 2007

No magazine yet, but we do get a clock with a thermometer

Six months ago (or was it longer?), I signed on as a charter subscriber to Portfolio, a new business magazine from Conde Nast. In typical Conde Nast fashion, the staff is taking more than a year to put together the first issue of the magazine, a process that almost guarantees that the first issue will be full of desperate, high-profile bylines and topics that were interesting a year ago. They still haven't gotten an issue out yet (that's promised for April), but this weekend I did receive in the mail an exclusive (capital letters Conde Nast's, not mine) "CONDE NAST PORTFOLIO clock." The accompanying letter informs me, "This durable clock displays the time, date, day of the week and temperature in both Celsius and Fahrenheit..." There's more, but let's stop there. Both Celsius and Fahrenheit?! Let's see if the magazine itself can deliver so much.

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Charles said...

You got a clock? I only got an umbrella.

There is no doubt the first issue will be interesting and well read. (A friend who owned a company always advertised in the first issue of any magazine knowing it would be picked up by everyone. He then dropped his advertising for Issue 2.)

But the best way to judge the magazine will be with the second issue. That's when you will find out how good the product is.

March 23, 2007 9:04 AM  

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