Tuesday, March 20, 2007

Best. Magazine Cover Line. Ever.

I'll read anything, especially when I'm stuck in a doctor's office, which is why I picked up a copy of Best Life, a Rodale men's magazine. It's not much of a magazine -- it's almost a parody of the form -- but buried in the bottom right-hand of the cover was this tease:

"Why Is Keith Richards Still Alive?"

The article turned out to be stupid, uninformative, and 100 miles away from funny, but the cover line did make me laugh out loud in a doctor's office, which I bet doesn't happen that often.

bestlife cover

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Sunday, February 18, 2007

No magazine yet, but we do get a clock with a thermometer

Six months ago (or was it longer?), I signed on as a charter subscriber to Portfolio, a new business magazine from Conde Nast. In typical Conde Nast fashion, the staff is taking more than a year to put together the first issue of the magazine, a process that almost guarantees that the first issue will be full of desperate, high-profile bylines and topics that were interesting a year ago. They still haven't gotten an issue out yet (that's promised for April), but this weekend I did receive in the mail an exclusive (capital letters Conde Nast's, not mine) "CONDE NAST PORTFOLIO clock." The accompanying letter informs me, "This durable clock displays the time, date, day of the week and temperature in both Celsius and Fahrenheit..." There's more, but let's stop there. Both Celsius and Fahrenheit?! Let's see if the magazine itself can deliver so much.

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Monday, January 1, 2007

And the other issues are about ... what?

AD cover

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